It wasn't long before Kanye and adidas originals introduced their first YEEZY -- the "YEEZY BOOST 750."
Early July 2014, the two sides negotiated breaking news: Adidas and Kanye West to deepen cooperation, establish independent sports brand adidas + Kanye West, this will be a street style and motor function of footwear, apparel and accessories series, both men and women in group for the brand in the United States headquarters establish dedicated staff team and the opening of a physical retail stores, the pattern and the world's largest sporting goods maker NIKE corp. 's Air Jordan and Lebron James similar brand.
Adidas called it the strongest collaboration between a sports brand and a non-athlete that will "make history" and "redefine the future."Both sides declined to give details of the deal, which was reportedly worth more than $10 million.
It wasn't long before Kanye and adidas originals introduced their first YEEZY -- the "YEEZY BOOST 750."Using adidas's most advanced BOOST cushion-proof technology at that time, this shoe style features high-end suede upper, matching double LACES, simple and low-key design, and smooth lines, which fully reflects the highest production level in the field of sneakers and Kanye's serious attitude and hidden ambition in design.From these shoes, we can also see the biggest difference between adidas and NIKE -- adidas gives Kanye great openness in design, completely letting Kanye design, and there is no trace of adidas logo in the appearance.
In terms of color matching, it is also completely Kanye's style. It USES a lot of earth colors, and has won the hearts of Kanye fans and Sneakerheads all over the world in a single instant. The price is not available in the market for a time.